Welcome to El Taller
Why we started building passion projects alongside our enterprise work — and why we're sharing the journey publicly.
During the day, we build enterprise AI systems — conversation intelligence, financial reasoning engines, and corporate governance tools. It's serious work that we're proud of.
But at night and on weekends, we're just regular people who forget birthdays, want better workout plans, miss the sports community we grew up in, and wish game night had better games.
El Taller is where those frustrations become products.
Every project here started the same way: someone on the team said "I wish this existed" and then we built it. No client briefs, no feature committees, no enterprise requirements. Just personal need, engineering skill, and a lot of caffeine.
We're calling this space "El Taller" — The Workshop — because that's exactly what it is. A place where ideas get shaped, tested, and polished until they're ready for the world.
Why Build in Public?
We believe the best products come from transparency. When you can see how something is made — the decisions, the trade-offs, the late-night debugging sessions — you understand it better. And you trust it more.
So we're sharing everything: our devlogs, our design decisions, our launch numbers, our failures. If you're building something too, we hope our journey helps yours.
What's in the Workshop
Right now, four projects live here:
- MakeBDay — A birthday app that's already live and free. Born from forgetting a friend's birthday one too many times.
- GoalQIA — An AI fitness coach for iPhone and Apple Watch. Currently in active development.
- Quark Tales — We find stories worth playing. Our first: VIDOVDAN 6897 by Vladan Mrdjenovački, now on Apple Books. The game is in development.
- SportEventz — A local sports event organizer. Our founder Tomas was a pre-Olympic selected handball player in Serbia — this one's personal. Still in the concept phase.
Each one scratches a personal itch. Each one is built with the same engineering rigor we apply to enterprise systems. And each one is a story we want to tell.
Welcome to the workshop. Pull up a chair.